A New Creative Partnership
A proposal for Access Scrap Metal Recycling, designed to build on your success with a professional, transparent, and results-driven approach.
TVC Production
A fixed **$25,000** investment for a high-impact campaign, including two distinct 15-second ads tailored to your key audiences.
Explore the Package →Media Management
Strategic oversight for your media buy, providing proactive input, data-driven analysis, and transparent reporting to maximize ROI.
See the Plan →The TVC Production Package
This section provides a transparent look at your **$25,000** investment. We've designed an end-to-end solution that's collaborative, creative, and hassle-free. Explore the interactive budget breakdown and our production process below.
Budget Allocation
Here's how the $25k budget is distributed across the project phases. Hover over a segment for details.
Our Production Process
We follow a proven, transparent process. Click each step to see the key inclusions.
1. Creative & Pre-Production
+- **Strategic Creative Concepts:** 3 distinct concepts pitched (1 evolution, 2 fresh).
- **Scriptwriting:** Professional scripts for two 15s ads.
- **Talent Management:** Casting and management of up to 3 on-screen extras.
- **Full Project Management:** Meticulous planning and logistics.
2. Production (The Shoot)
+- **Full-Day Shoot:** A 10-hour on-location shoot in Orange, NSW.
- **Professional Crew:** A dedicated team including a Producer, Videographer/DP, and a licensed Drone Operator.
3. Post-Production & Delivery
+- **Video Editing:** Crafting two separate 15s commercials.
- **Voice-Over:** Professional recording with one selected artist.
- **Motion Graphics, Colour & Sound:** Polished, cinematic finishing.
- **Music Licensing:** Sourcing the perfect track.
- **Final Deliverables:** Broadcast-ready files delivered to Win Television.
The Strategic Advantage
This section explains why our proposed two-ad approach is the most effective strategy. It's designed to maximize your campaign's reach, relevance, and longevity. Click each card to learn more about the key benefits.
Precise Audience Targeting
Click to see why this matters
Tailored Messaging
We'll craft one ad for your "Pick-up Service" (farms/businesses) and another for the "Drop-off Service" (tradespeople). This specific messaging dramatically increases relevance and response rates.
Minimising Creative Fatigue
Click to see the benefit
Longer Campaign Life
Any single ad gets old. By rotating two different commercials, the campaign stays fresher for longer, capturing viewer attention more effectively and extending the lifespan of your media investment.
Efficiency & Performance
Click to learn how
A/B Testing Built-In
We deliver two assets for the cost of one, providing a valuable A/B testing opportunity. We can gather concrete data on which message resonates most, informing future strategy.
Media Buying & Management
A great ad deserves a great strategy. This section outlines our management services, designed to provide the ROI and analytical rigor you've been missing. We act as your strategic partner, ensuring your message reaches the right people at the right time.
Management Service Allocation
This chart illustrates the cost distribution for our ongoing management and strategic services.
Strategic Campaign Management
We liaise directly with Win Television, provide proactive input on placement and budget, and handle all technical asset delivery and trafficking.
Performance Monitoring & Optimisation
We constantly analyze performance, correlating metrics like call volume with ad air times to provide clear, actionable insights on what's working.
Frequent, Clear Reporting
You receive regular, easy-to-understand reports showing campaign performance. No jargon, just results that inform future strategy.
Ready to Get Started?
The path forward is clear and simple. We are excited by the opportunity to partner with you and are confident we can deliver a campaign that drives business and makes you proud.
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1
Scope & Process Meeting
The next immediate step is to clarify the scope and any questions. We can refine specifics and then get to work.
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2
Proposal Acceptance
A simple sign-off on this proposal will allow us to immediately begin creative development.
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3
Project Kick-off
We are ready to start as soon as the proposal is approved, in line with your desired timeline.