Insights
Ideas that get you seen.
Practical notes on video, websites, ads and strategy from the team that makes them. Real numbers where we have them.
Topic
Latest
Fresh from the team.
No articles match that yet. Try another topic.
What does graphic design cost for reports, campaigns and decks?
Design
5 min read
October 15, 2026
Real price ranges for banners, social templates, reports, campaign creative and presentation decks, and how design is quoted.
Ty Ridgeway
graphic-design-cost
Co-founder and Managing Director
1
How government agencies can engage a creative agency through a panel
Industry
5 min read
October 16, 2026
A plain guide to buying video, photography and design through a government supplier panel, and the panels Shoelace Creative is on.
Ty Ridgeway
government-creative-panels
Co-founder and Managing Director
1
Google Ads, Meta or LinkedIn: where should your ad budget go?
Paid ads
6 min read
October 17, 2026
Each ad platform suits a different stage of buying. How to choose between Google, Meta and LinkedIn ads, and what managed ads cost.
Ty Ridgeway
google-meta-or-linkedin-ads
Co-founder and Managing Director
1
How much does corporate photography cost in Canberra and Melbourne?
Photography
5 min read
October 18, 2026
What a half day photoshoot costs, what is included and how to get more usable images from every hour your photographer is on site.
Ty Ridgeway
corporate-photography-cost
Co-founder and Managing Director
1
Marketing retainer or in-house hire: what $7,000 a month buys
Strategy
6 min read
October 19, 2026
Should you hire a marketing person or pay an agency each month? A plain comparison of what a retainer covers, what it costs and when an in-house hire makes more sense.
Ty Ridgeway
marketing-retainer-vs-in-house
Co-founder and Managing Director
1
How much does a website cost in Australia?
Websites
6 min read
October 20, 2026
A business website rebuild in Australia usually costs $10,000 to $30,000. Here is what sits inside that range and how to keep your project at the right end of it.
Ty Ridgeway
website-cost-australia
Co-founder and Managing Director
1
What a video actually costs in Canberra and Melbourne
Video
5 min read
October 14, 2026
The real numbers behind a half day shoot, a campaign and a monthly content retainer, and what moves the price up or down.
Ty Ridgeway
what-a-video-costs
Co-founder and Managing Director
1
The Shoelace note
One useful idea a month.
What we are learning from real campaigns, in a five minute read. No spam, unsubscribe any time.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.