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AgriFutures

Fourteen rural stories, one national stage

Video production, Interviews, Aerial, Production logistics, Event content
▶ Watch the film

Client

AgriFutures Australia

Sector

Agriculture

Services

Video production, Interviews, Aerial, Production logistics, Event content

Year

2025 and 2026

14

Finalist films

7

States and territories a year

2

National galas filmed

The challenge

The challenge.

Remote, every time. Farms and communities hundreds of kilometres apart, on tight windows.

Real people, not presenters. Finalists who had never been filmed before needed to feel at ease on camera.

Stories with weight. Some finalists' journeys included hard chapters that had to be handled with care.

Challenge

Watch

Carol Mudford, NSW/ACT finalist 2025

One of 14 finalist films, premiered at the national gala

Film poster
▶

What we did

Go to them.

The story is the place. Rather than bringing finalists to a studio, we took a small crew to each of them, and planned so carefully that the shoot felt like a conversation, not a production.

Approach
01

A film pack before we arrived

Every finalist got the schedule, locations, what to wear and the questions we'd ask, so there were no surprises on the day.

Approach
02

Logistics that bent to the story

Council permits secured at short notice for a heritage site on the NSW border, and in the Northern Territory a plane hired with the finalist's help so the crew could film her property from the air.

Approach
03

Care on the sensitive stories

When a finalist asked to see her film before the gala, we shared it with her first and added content warnings where needed.

Each finalist film runs about four minutes, with a short call-to-action cut to promote applications and content warnings where a story needed them.

From the library

Seven states, every year.

On location across rural Australia, 2025 and 2026

Gallery 1Gallery 2Gallery 3Gallery 4Gallery 5Gallery 6

The results

Two years, two premieres.

  1. 14 finalist films premiered at the national gala in 2025 and 2026.
  2. AgriFutures rebooked us for a second year, with gala event coverage both years.
  3. Two 2025 films were supplied to ABC Landline for a story.
  4. The 2026 gala recap was re-cut without sponsor branding to promote the 2027 award.

What came next

  • Oct 2025 Gala dinner filmed at Parliament House
  • Nov 2025 Two finalist films supplied to ABC Landline
  • Aug 2026 Gala landscape loop and WIN News selects
  • Sep 2026 2026 gala recap in 16:9 and 30-second cuts
Client logo

“

Just confirming I've done a final view of all videos and they look fantastic. Thanks again for all your hard work and good humour.

Sarah Hope

Manager, Capacity Building, AgriFutures Australia

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