A brand library with room for words
300+
brand photos delivered
2
shoot days in Canberra
3
training scenes filmed
The challenge
Real pharmacy, no brands.
Their own imagery. APC wanted commercial branding photography of pharmacists, customers and students instead of stock.
Room for text. Images needed blurred space for text overlays, and blurred backgrounds to hide pharmaceutical brands.
Hard settings. Aged care scenes had to be staged with talent in a simulated setting.
Watch
What we did
Shoot for the layout.
We planned every scene with the text space already in mind, then filmed video clips alongside the stills.
Pharmacy and aged care
Pharmacists with customers, plus simulated aged care scenes with talent.
Students and labs
Lectures, study, computer labs and training labs for APC's education audience.
Training videos
A scripted half-day shoot in a Queanbeyan pharmacy for APC's workplace-based assessment tools.
From the library
Their own library.
Pharmacy · Aged care · Labs
The results
A library they own.
- More than 300 landscape brand photos across pharmacy, aged care, study and lab settings.
- A B-roll stock library with logos blurred.
- Three training scene videos delivered after a return booking.
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