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BAI Communications

The on-call content team for national infrastructure

Company video, Event capture, Hype reels, Motion graphics, Photography
▶ Watch the film

Client

BAI Communications

Sector

Infrastructure

Services

Company video, Event capture, Hype reels, Motion graphics, Photography

Year

2025 to now

8

Jobs delivered since January 2025

3

Cities filmed, Brisbane next

Next day

Event reel turnaround

The challenge

The challenge.

Many formats, one brand. A company film one month, a conference reel the next, then a rebrand launch.

National reach. Shoots in Canberra, Perth and Sydney, with towers, warehouses and a network operations centre to cover.

Short notice. Event content needed while the event was still front of mind.

Challenge

Watch

BAI Communications: About Us

Company film launched with the BAI rebrand, May 2026

Film poster
▶

What we did

Know the brand so well that every job starts halfway.

The value of a long relationship is not re-briefing. Each new job builds on footage, style and context we already have.

Approach
01

The About Us company film

Shot at seven sites in Perth, Sydney and Wollongong, with drone, a cast voiceover and custom motion graphics tying the scenes together.

Approach
02

CommsDay Summit, three times

Keynote films and hype reels in Canberra and Sydney, with the reel back the next day.

Approach
03

The rebrand, on the homepage

When Titan ICT became BAI Communications, company film footage became a homepage loop, live on launch day in two ratios.

Seven shoot locations in Perth, Sydney and Wollongong. Voiceover cast and recorded, custom 3D-tracked motion graphics, captioned master.

From the library

Seven sites, two coasts.

Perth · Sydney · Wollongong

Gallery 1Gallery 2Gallery 3Gallery 4Gallery 5Gallery 6

The results

Eight projects and counting.

  1. Eight jobs delivered since January 2025, with AusRail next.
  2. A raw footage library handed over so BAI can keep building on it.
  3. The rebrand homepage loop went live for the 1 May 2026 launch.
  4. Next up: BAI's stand with Nokia at AusRail 2026 in Brisbane.

What came next

  • Feb 2026 CommsDay Summit keynote and hype reel, Canberra
  • Mar to Apr 2026 Apprenticeship recruitment video re-edit
  • Apr to May 2026 Rebrand homepage loop
  • Jun 2026 CommsDay Summit keynote and hype reel, Sydney
  • Nov 2026 AusRail event capture with Nokia, Brisbane
Client logo

“

Thank you so much again for your fantastic help to get this over the line in time!!

Gabrielle Hall

Marketing Director, BAI Communications

Need a team that already knows your brand?

Talk to us about ongoing production.

Company video, Event capture, Hype reels, Motion graphics, Photography

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Got something to make?

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Services

Is this a one-off or ongoing?

Ongoing work gets a dedicated team and monthly planning.

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Budget and details

So we scope to what is realistic, not a wish list.

Rough budget

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Thanks. Based on what you've told us, a producer and a strategist will be in touch within one business day to book a 20-minute scoping call, then send a quote within one business day of that call.

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Thanks, our team is on it

We'll come back within one business day with scope, timing and a quote. If it's urgent, email info@shoelacecreative.com.

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Here's where most projects start

Thanks. Our half-day shoot and edit packages suit smaller budgets. We'll email you options within one business day, or email info@shoelacecreative.com if it's urgent.

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