Selling a shire to investors in three days
3
shoot days across the shire
145
edited images in the first review
3
business feature videos
The challenge
A whole shire, short notice.
Attract investors. Invest Cardinia needed imagery that shows growth industries, innovation and the 'best of both worlds' lifestyle, in line with its 'ready to rise' brand.
Not an ad for anyone. The business videos had to showcase opportunity in Cardinia, not advertise the businesses filmed.
A short lead time. Around ten priority locations and three businesses had to fit into one week.
Watch
What we did
Plan every hour.
We built call sheets, shot lists and film packs for every location and business, then moved the indoor interviews to the wet day.
Ten locations
Business parks, a logistics estate, manufacturers, a brewery, farmland and Mt Cannibal, with sunrise and drone where it counted.
Three business stories
Agribusiness, advanced manufacturing and a family legacy business, each with a key message set by the council.
Fast first edits
About 6,000 frames culled to 145 edited images for the first review, two weeks after the shoot.
From the library
Ready to rise.
Industry · Agribusiness · Lifestyle
The results
Ready for the prospectus.
- All photography approved by the council within a month of the shoot.
- Three business feature videos with burnt-in captions, approved by the council.
- Rebooked for a 90-second prospectus video in 2026.
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