A hype reel for a building still being finished
54 sec
homepage hype reel
4
cuts, including 5-second ads
2
return jobs since
The challenge
Launch before the building.
A new building and a new brand. Journal was mid brand refresh, launching a mobile-first website and opening its first new building in Carlton.
Made for 17 to 21 year olds. The brief was fast-paced, fun and youthful, with animated text that suits the scroll.
Nothing to film yet. The building wasn't ready until mid March, so the first edit had to be built from archival and placeholder footage.
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What we did
Edit first, shoot last.
We storyboarded and cut early with what existed, then shot the finished building and slotted the new footage in.
Storyboard and archive
A storyboard in February, then an early cut from Journal's archival footage so the pacing and graphics were locked before the shoot.
Shoot the finished space
New footage of the completed building in March, cut to a track picked from an 80-track shortlist.
Graphics in their brand
Animated text and graphics rebuilt in Journal's new brand, then cut down to vertical and 5-second ad versions.
From the library
Made for the scroll.
Hype reel · Vertical · Ads
The results
Live on the homepage.
- A 54-second 16:9 hype reel for Journal's new homepage.
- A 9:16 version and two 5-second ads in 16:9 and 9:16.
- Journal came back for drone footage and, in 2026, a building flythrough.
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Need a video before the doors open?
See our video production.
Hype reel, Motion graphics, Storyboard, Social ads
More work
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