A roof giveaway that filled the pipeline
2.15x
total revenue in two months
3:1
return on investment
96.4%
increase in website traffic
The challenge
Busy business. No marketer.
No time and no marketer. Leaky Roof is a family-owned roof repair and restoration business in Canberra. The owner was busy running jobs and didn't know where to start with marketing.
Hard to see what was working. Enquiries came in from Google and word of mouth, but nobody could say which channel was earning them.
A crowded local market. They wanted to become Canberra's go-to name for roofing, up against established competitors.
Watch
The $20K roof giveaway
Case study film from the giveaway roof restoration
What we did
Give Canberra a reason to look up.
We built a full marketing engine around one big idea, a $20K roof restoration giveaway, then turned the attention into an always-on mix of ads, video and print.
A $20K roof giveaway
We designed and ran a Christmas giveaway for a full roof restoration, from the rules and graphics to the Meta ads and a live draw on 18 December 2023.
Video that sells the service
A 60-second brand film, service explainers for flashing, rebedding, tile changes, gutter cleans and a $99 inspection offer, plus a case study film of the giveaway roof.
Every channel connected
Meta and Google ads, HubSpot and the Meta pixel for tracking, email campaigns, Canberra Times print and digital ads, mesh banners, a bus wrap and a brochure.
Social strategy, content calendars, photo and drone shoots, ads, email, print and outdoor, all from one team.
From the library
One brand, every channel.
Video · Photography · Ads · Print
The results
Attention that turned into leads.
- Total revenue up 2.15 times in just two months.
- A 3:1 return on investment, including cost of goods, ad spend and our fees.
- Website traffic up 96.4%.
- 830+ entries in the $20K roof giveaway, with a 3% click-through rate on the giveaway ads across more than 158,000 impressions.
- A 3.26% click-through rate on the $99 inspection Meta ad, against a 0.2% social benchmark quoted by the Canberra Times.
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Marketing strategy, Paid ads on Meta and Google, Video, Photography, Design, Email
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