Selling the car, not the paperwork
62,500+
Organic views in three months
70
Posts published since May
1
Shoot day a month
The challenge
The challenge.
A dry category. Novated leasing saves people real money, but most of the industry explains it like a payslip.
Two audiences at once. Everyday drivers dreaming about their next car, and the HR teams who decide whether to offer leasing at all.
Comments that need care. Questions about eligibility, km limits and visas need accurate answers, fast, in public.
Watch
Tesla Model Y vehicle feature
One of 36 videos posted since May 2026
What we did
Sell the car, not the paperwork.
People don't get excited about salary packaging. They get excited about a new car in the driveway. So we built the content around the cars and the people driving them, and let the savings story ride along.
One shoot day a month, built to stretch
Cinematic vehicle features, skits and phone-shot street content, with cars sourced through dealer partners including BYD, Volvo and Land Rover.
A different job for every platform
Instagram and Facebook lean into the dream car; LinkedIn speaks to employers about offering leasing as a benefit.
A community that gets real answers
With Leaselab and their CMO partners we set up an escalation process, so product questions get accurate replies and every potential customer in the DMs goes straight to sales.
Every concept goes through a shared monday approvals board, and every public question about eligibility, km limits or visas gets an answer checked by Leaselab.
From the library
One shoot day, a month of content.
Vehicle features · Skits · Staff content
The results
Content that keeps getting better.
- LinkedIn performance up 100 to 200% in the second month, now Leaselab's strongest channel.
- 62,500+ organic views across Facebook and Instagram in the first three months, with Facebook views up 115% and Instagram new follows up 77% on the previous period.
- Facebook DMs turning into sales conversations, passed directly to Leaselab's team.
- A data-led plan: video beats static on every platform and phone-shot content drives the most engagement, so that's where the calendar is heading next.
“
Just wanted to drop a note to say how awesome the socials content, delivery and ideation has been since you guys came onboard. Keep up the great work team!
Ed Smith
Chief Operating Officer, Leaselab
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