Three moments made for one box of wine
3
vignettes from one shoot day
9
masters in 16:9, 5:4 and vertical
28
4K stills pulled from the edits
The challenge
Sell the moment, not the bottle.
A campaign for a box set. Brand Rebellion was launching Mount Majura's wine box and wanted video about the moments people share it in.
Short and flexible. Each vignette had to work as a 15 to 20 second social video and stitch into a landing page hero.
Premium, not stuffy. The look had to feel upbeat and premium, in Mount Majura's fonts and style.
Watch
What we did
Three moments, one day.
We planned three scenes around the wine and shot them all on one day, with stills pulled from the graded footage.
Cheese and wine
An upbeat opener with a wineglass shadow silhouette and the line 'Not your average wine club'.
Couples' dinner
A dinner scene where 'Made for the moments' appears as the box is lifted.
Friends gathering
A group scene to close the set, then every vignette exported in three ratios.
From the library
Made for the moments.
Cheese and wine · Dinner · Friends
The results
Signed off and delivered.
- Three vignettes approved by Brand Rebellion, each in 16:9, 5:4 and vertical.
- 28 4K stills from the edits for social and web.
- A selects reel and stills gallery for the campaign.
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