Three briefs, one shoot, 550 images
550+
photos delivered
13
videos, captioned and clean
6
projects and counting
The challenge
Three teams. One building.
Three NFSA teams, accessibility, marketing and venue hire, each needed a library of images and video. Run separately, that's three briefs, three shoots and three budgets, all competing for the same building.
Access done properly. The accessibility imagery had to show real access, not a stock version of it.
Venue hire without a client. The spaces had to look like real events, without promoting anyone else's brand.
Watch
Accessibility at the NFSA
Captioned film, one of 13 from the shoot
What we did
We merged them.
One three-day shoot covered all three teams, planned so each got exactly what it needed without tripping over the others.
One shoot, three teams
A single production with a shared shot list and schedule, so accessibility, marketing and venue hire each got their own library from the same days.
Cast for real access
Professional talent including vision-impaired and wheelchair-using performers, so the NFSA could show real access, not a stock version of it.
A brand that doesn't exist
For venue hire, our designer invented a fictional corporate brand to dress the spaces, so the images look like real events without promoting anyone else's logo.
Voiceover recorded in-house. Every video delivered with captions, clean versions and caption files for YouTube.
From the library
550 images, one shoot.
Accessibility · Marketing · Venue hire
The results
One shoot. A return client.
The NFSA got a library of 550+ photos and 13 videos from a single production, won and delivered through the Services Australia panel. They've been back five times since, and their marketing lead now acts as a referee for Shoelace.
“
I am getting really lovely feedback on the pics.
Anna Michael
Marketing, National Film and Sound Archive
Several teams, one budget?
Talk to us about consolidated content shoots.
Video, Photography, Talent casting, Design, Voiceover
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