A last-minute campaign cut from the archive
20+
campaign assets delivered
5
channels: Meta, YouTube, Google, web, cinema
4 weeks
from kick-off to CEO approval
The challenge
Loud, fast and unbudgeted.
A last-minute request. The NFSA's internal team was at capacity, and the Sounds of Australia announcement was weeks away.
Heavily video-based. The campaign was built to be fast and loud across paid social, YouTube and Google Demand Gen.
From the archive. Every asset had to use supplied, cleared archival footage and sounds in the NFSA's existing style.
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What we did
Cut to the beat.
We edited archival clips to the beat into 15 and 30-second hero cuts, then versioned them for every placement.
Animatics first
15 and 30-second animatics went to the NFSA's executive team so the direction was locked before full edits.
Same-day rounds
Consolidated notes from the design team, marketing and the CEO turned around in rapid same-day rounds.
Every format
Meta, YouTube, Google display banners, animated GIFs, silent website videos and cinema pre-roll, plus paid hooks and organic single sounds.
From the library
Sounds you know by heart.
The results
Approved and launched.
- Hero 15 and 30-second cuts approved by the NFSA's CEO about four weeks after kick-off.
- Announce, hook and single sound assets delivered across paid, web and cinema formats.
- Working files handed over so the NFSA team can keep versioning.
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