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Now or Never

A festival of light, captured on water

Event video, Drone, Social edits, Festival wrap
▶ Watch the film

Client

City of Melbourne

Sector

Events and tourism

Services

Event video, Drone, Social edits, Festival wrap

Year

2024

60 sec

festival wrap

4

edit formats, from 10 to 60 seconds

30m

drone exclusion zone on the water

The challenge

Art that is hard to film.

A program spread across the city. Now or Never runs art, music and ideas events across Melbourne at night, many at the same time.

A projection on water. The headline water projection needed a drone shoot with a 30-metre exclusion zone and a dinghy launch, on a surface the artist warned was hard to film.

Creative, not flashy. The council wanted video that showed the festival's creativity without leaning on heavy effects.

Challenge

Watch

Film poster
▶

What we did

Let the light do the work.

We planned every night around the moments that mattered, then cut each one into formats the council's PR and social teams could use straight away.

Approach
01

PR snippets

10 and 15-second snippets cut fast for media and social while events were still running.

Approach
02

The water projection

A 30-second film of the water projection, shot by drone within a 30-metre exclusion zone with a dinghy launch.

Approach
03

Wraps for every event

45-second event wraps and a 60-second festival wrap that tells the whole festival in one minute.

From the library

After dark in Melbourne.

Gallery 1Gallery 2Gallery 3Gallery 4Gallery 5Gallery 6

The results

One festival, every format.

  1. PR snippets in 10 and 15-second cuts for media and social.
  2. A 30-second water projection film shot by drone.
  3. 45-second event wraps and a 60-second festival wrap, signed off by the council in September 2024.

What came next

Client logo

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