New vehicle rules, explained in plain English
3
part video series
90 sec
summary cut for wider use
Captioned
and subtitled versions
The challenge
Complex policy. Public scrutiny.
New legislation. The New Vehicle Efficiency Standard is a detailed and closely watched piece of vehicle efficiency law, and it had to be introduced to the Australian public.
Hard to explain. The rules needed to be broken down into simple ideas without losing accuracy.
A faceless regulator. The department wanted people to see who sits behind the rules, and why they benefit consumers.
Watch
What we did
Put a face to the rules.
We built the series around the Department Director, then used motion graphics and animation to carry the detail.
A three-part series
Each video tackles one part of the story, starting with who the regulator is and what it does.
Motion graphics that simplify
Bespoke animation turns the regulatory rules into visuals that are quick to understand.
Ready for every channel
Captioned and subtitled versions, plus a 90-second cut, so the message works wherever it is shared.
From the library
Clear rules, made watchable.
The results
A clear message for a complex law.
- A three-part video series fronted by the Department Director.
- Bespoke motion graphics and animation explaining the standard.
- Captioned, subtitled and 90-second versions for public channels.
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Video production, Motion graphics, Animation, Captioning
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