A sub-brand built to stand out at BSides
1
sub-brand built from scratch
Custom
character, logo and landing pages
End to end
from strategy to merch production
The challenge
Cut through a technical crowd.
A crowded conference. BSides is full of technical people and technical stands, so standing out takes more than a banner.
An exclusive activation. Redacted wanted the Black Bag Experience to feel like a must-attend event in its own right.
Many pieces, one look. Strategy, design, web and merchandise all had to land together.
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What we did
Give it a personality.
We treated the Black Bag Experience as its own brand, then built everything around it.
Strategy and pages
A promotion strategy and custom landing pages to drive registrations before the conference.
A character people remember
A unique illustrated character and event logo that became the face of the activation.
Merch, made properly
We designed the collateral and managed merchandise manufacturing from start to finish.
From the library
Forty teams, three days.
The results
The activation people talked about.
- A complete sub-brand for the Black Bag Experience at BSides Canberra 2023.
- Landing pages, collateral and merchandise delivered in one consistent look.
- A standout presence on the conference floor and on stage.
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Need an event to stand out?
See our design services.
Promotion strategy, Illustration, Logo design, Landing pages, Collateral, Merchandise
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