Letting the customer tell the story
~50
Staff at the premiere
2
Case study films
2
Years working together
The challenge
The challenge.
Technology you can't see. Gates, channels and software don't explain themselves on a spec sheet.
Proof that's credible. A listed company needs claims backed by real customers, not voiceover.
Out in the field. The story lives on farms and canals, far from the office.
Watch
Modernising Murrumbidgee
Seven-minute case study film, now screened to irrigators in the US
What we did
Let the irrigators talk.
Nobody explains the value of Rubicon's technology better than the farmers and water authorities who use it. So we built the films around them, on their land, in their words.
Four days on the ground
Shepparton manufacturing, Murrumbidgee channels at sunrise, a farm kitchen in Whitton, the MI control room and a final interview in Albury.
Footage that keeps working
Extra manufacturing footage handed over so Rubicon could share it with partners.
Shaped with the client
Six cuts reviewed with Rubicon's marketing team, plus a custom map animation of the Murrumbidgee Irrigation Area.
4 shoot days across Victoria and NSW, 6 interviews, 4+ hours of interview footage, 1 seven-minute film with custom map animation.
From the library
Four days, one irrigation district.
Shepparton · Riverina · Albury
The results
Premiered to the whole office.
- Premiered at a CEO address to around 50 staff, and went down a treat.
- Opened Turlock Irrigation District's grower workshop in California, unprompted by Rubicon.
- Approved by Murrumbidgee Irrigation and the NSW Government before release.
- Rubicon came back for a second film with Motorola Solutions and Southern Rural Water, and its marketing manager now acts as a referee for Shoelace.
“
Can't speak highly enough of the way Shoelace have gone about things, from preproduction to final delivery.
Rhys Miller
Marketing Manager, Rubicon Water
Need proof your product works?
See our case study films.
Case study films, Interviews, Regional shoots, Drone, Motion graphics, Editing
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