Tabasco

Four venues, three cities, next-day photos

Food and drink photography, Venue photography, Retouching

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Client

Yakusan for Tabasco

Sector

Brands and business

Services

Food and drink photography, Venue photography, Retouching

Year

2022

venues shot

cities: Melbourne, Canberra, Sydney

<72 hrs

turnaround, inside the brief

The challenge

One campaign, many bars.

A national look from local shoots. Tabasco's Bloody Mary campaign ran in bars in three cities, and every image had to feel like part of one campaign.

Tight windows. Each venue gave a short window before opening, with roughly 45 to 65 finished images expected from about three hours of shooting.

Changes on the day. The Canberra venue changed at the last minute and opened early, leaving about 50 minutes to shoot with no agency producer on site.

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What we did

Shoot fast, grade as one.

We worked from Yakusan's shot list at every venue, ran the venue logistics ourselves, then graded every gallery to one look so the campaign reads as a single set.

Shot list first

Bloody Marys and spicy margaritas, bartenders at work and product hero shots, planned to the minute so nothing was missed when time ran short.

We ran the room

With no agency producer on site in Canberra, our team managed the venue and still captured most of the shot list in under an hour.

One campaign look

Every venue was colour graded to match, with web-ready versions for the bars' own channels.

From the library

Bloody good.

Melbourne · Canberra · Sydney

The results

Delivered and rebooked.

All four venues shot across Melbourne, Canberra and Sydney.
The Melbourne gallery was delivered the day after the shoot, well inside the 72-hour brief.
Edits matched into one seamless campaign across every venue.
Yakusan added Shoelace to its preferred supplier list.

What came next

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